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Lully's List | Eid' 16 Moodboard

It seems like it was only yesterday that I was gathering inspiration for last year's Eid moodboard.  A few collections later, I'm especially nervous for the next one! I'm sure by now some of you have already started hunting for your 1st day outfit. Who wouldn't want to look pretty for Eid #ootd right? Here's a peek at what goes into designing a Lully Selb collection... After launching our Summer Shadows collection, we'd received such a great response for using pastel colours in our mashed up geometry shawl. So we decided to stick to the pantone colours of the year; Rose Quartz and Serenity. As a start to designing the prints, Selb and I wanted go back to our roots in art education where we both...

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Lully Selb @ Bedok Mall

Itching for a great deal? We will be having a pop-up sale this Weds, 30th March to April 5th at Bedok Mall's atrium. With up to 70% off selected collections from Lully Selb, browse and shop alongside other brands such as Turkish Cloth, Hijupline and Bycarniolan. This sale will be exclusively at Bedok Mall so do come down and say hi!  Date: 30th March - 5th AprilLocation: Bedok Mall  B2 Atrium (opp KFC)Time: 10am to 9.30pm

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Selb's Series | #StreetArt/SanfranToLA

I just got back from my honeymoon a week ago and everything was amazing. My husband and I explored some parts of California and flew in to Canada where we enjoyed the peace in the middle of their National Park. I shall blog more about the whole honeymoon adventure but for now, here's my favourite picks of artworks I came across while travelling.    Venice Beach, Los Angeles This side of LA is slightly more artistic, with a lot of buskers around, skaters and people just taking a stroll. I was told that as the day gets by, it gets more livelier but unfortunately didn't get to see it throughout the day as we had a flight to catch to...

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Lully's List | Black is my happy colour

"You can wear black at any time. You can wear it at any age. You may wear it for almost every occasion." -Christian Dior Black is my happy colour. For today's list, I put together my favourite patterns and streetstyles which I have been pinning on Pinterest. Looking back at these images, it reminded me of why Selma and I felt a huge desire to start Lully Selb-creating modest street chic wear for the confident savvy Muslimah with an artistic edge. Enjoy the pictures!  -Lully

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#LSS Event: SS16 Summer Shadows Launch

Held at Afterwit, we were very pleased and excited to host an intimate dinner to launch our Spring/Summer 2016 collection Summer Shadows. Summer Shadows was inspired by last year's trip to Doha – in particular, the beautiful and serene Museum of Islamic Arts, which both awed and got our creative juices flowing!  The prints and graphics in this collection feature a prominent design: the shape of the windows at the museum. See if you can spot them in our new pieces with the three main prints: Black Row, Mashed-up geometry and Pink Row... Not only was it a sneak peek for our VIP LSS members but we were also glad to have those new to the brand join us to...

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