Meet Lully & Selb

LULLY SELB was born out of Selma Bamadhaj (Selb) and Nur Rulhuda (Lully)'s shared frustrations when it came to shopping for everyday casual modestwear.

While they love and work in the arts, they found it difficult to find chic casual clothes that expressed their creative styles while addressing their Muslimah dress code. Traditional modestwear seemed old-fashion while mainstream brands used fabrics that were sheer or had necklines and hemlines that were revealing. Friends and others also echoed similar sentiments on the lack of modestwear that is stylish and edgy, yet comfortable and practical.

With Selb's experience in fashion design and styling, alongside Lully's fine arts and textile design background, LULLY SELB launched their first collection in early 2015.