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Lully's List | Eid' 16 Moodboard

It seems like it was only yesterday that I was gathering inspiration for last year's Eid moodboard.  A few collections later, I'm especially nervous for the next one! I'm sure by now some of you have already started hunting for your 1st day outfit. Who wouldn't want to look pretty for Eid #ootd right? Here's a peek at what goes into designing a Lully Selb collection... After launching our Summer Shadows collection, we'd received such a great response for using pastel colours in our mashed up geometry shawl. So we decided to stick to the pantone colours of the year; Rose Quartz and Serenity. As a start to designing the prints, Selb and I wanted go back to our roots in art education where we both...

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#LSS Event: SS16 Summer Shadows Launch

Held at Afterwit, we were very pleased and excited to host an intimate dinner to launch our Spring/Summer 2016 collection Summer Shadows. Summer Shadows was inspired by last year's trip to Doha – in particular, the beautiful and serene Museum of Islamic Arts, which both awed and got our creative juices flowing!  The prints and graphics in this collection feature a prominent design: the shape of the windows at the museum. See if you can spot them in our new pieces with the three main prints: Black Row, Mashed-up geometry and Pink Row... Not only was it a sneak peek for our VIP LSS members but we were also glad to have those new to the brand join us to...

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New Year, New Goals, New Prints!!!

  2016 will be another year of exciting things planned for our #lullyselbsquad. Before we reveal our plans and collections though, we'd like to pause for a while and start the year right. In order to get the creative juices out to produce our works, it's a good time to throw away the bad habits and clear the negativity around us. Great ideas can only happen with a clear mind, so these are our resolutions for 2016: Selma's New Years' Resolution 1) Stay Positive  When living in a city like Singapore, the word 'stress' is always there. My first resolution is that when things may seem tough, I want to take steps on distressing and making sure I stay positive through it...

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