We're both honoured and humbled to be selected as one of the Asean designers to showcase at Heya Arabian Fashion Exhibition in Qatar. Hosted by the Qatar Tourism Authority, it is in its 8th edition bringing the latest Arabian and Islamic trends from 12-18 November 2015. 

Scouted by Datin Norzihan Latt, the founder of SheikhaHub World Islamic Fashion Forum (SWIFF), our initial showcase in Kuala Lumpur featuring Eid 2015 collection was warmly received and we look forward to debuting our After Midnight collection on 13th November 2015!

This Holiday collection features Lully Selb's signature graphic illustrations and several limited edition looks, including a Reversible Abaya designed especially for Qatar. Here's a sneak peek at our campaign and what went on behind the scenes.

Shop Now:  After Midnight Holiday 2015

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