Our Philosophy

LULLY SELB is a contemporary modestwear brand that champions individuality and style for the modern urbanite. Founded in 2015 by Selma Bamadhaj ('Selb') & Nur Rulhuda ('Lully'), we believe in the union of chic street style and creativity without compromising on comfort and practicality. With a focus on original illustrations and modern graphic prints, LULLY SELB is designed for the confident savvy Muslimah with an artistic edge.


Our Approach

Each LULLY SELB piece is thoughtfully designed – from its aesthetic appeal to function, fabrics and quality. LULLY SELB collections are designed with a modular approach. Starting with a theme in mind, we personally conceptualize and design the prints used for our textiles. The print families then span across various pieces such as shawls, tops and bottoms to allow the LULLY SELB customer to mix and match across the various styles for greater versatility and options.