Journey – our prayer mats collection, is a collaboration between Lully Selb and Bynfitri. Our Journey both serves as the inspiration behind the designs and celebrates how we met. Nadia, the founder of Bynfitri, had been a supportive customer of Lully Selb. Although it started off as online conversations as Nadia would purchase Lully Selb's printed shawls, she would also drop by and visit our events and soon Selma, co founder of Lully Selb, and her became good friends. From the journey of supportive customers to friends, we share a vision of running a business that allows us to stay home and appreciate motherhood. As Lully Selb is known for our unique modern aesthetics and Bynfitri is reknowned for quality, modern prayer mats, naturally we decided to join forces to create this collection.
Journey is about our individual paths in our spiritual space. Inspired by the essence of Islam itself, this series conveys 3 key messages - Ilm (knowledge), Iman (Faith) and Nur (Light) through three distinctive designs. With the borders shutting down since the Covid-19 pandemic started, we turned to our past travels for inspiration and hope. The beautiful land of Turkey is the inspiration behind these prints that contrasts the Islamic architecture of mosques with the overall natural landscape of caves and hill captured by Selma.