#Lullyselbblog — shawl RSS



#DreamwithLS - LS X Inkten

With the launch of #LS X Inkten collection, we got to know the artist better, beyond her gorgeous artworks. Our #dreamwithLS campaign supports aspiring, budding artists and for the first time, we're so honoured to work together with Inkten on a series of both collaborative and original artwork (Originals by Inkten) created exclusively for us. About Inkten; Inkten’s work takes on an analytical perspective on her view into the future of mark-making. She pushes and reconstructs the narrative of urban art-making into an immersive world of transcendent structures, patterns, and geometry. A good friend of our co founder Lully, Inkten has worked with well renowned brands and clients such as Google, Saatchi&Saatchi, Hogarth, National Arts Council, and Mercedes Benz. Inkten is also...

Continue reading




#lullyslist | #my1959

Hey! I'm sure you have seen our recent shawl design on our Instagram feed and stories. It's a tribute to 60 years of our National State Crest, National Pledge and National Anthem. The team and I were so honoured to be part of #my1959. When briefed to create a design based on these symbols, we chose the National Anthem.  We have all sang the Majulah Singapura all our lives during school assembly but do we really relate every word of it to our lives now? The composer Zubir Said is stranger to none. I wanted to know more about this talented man and his thought process while composing our National Anthem. In excitement, I went to the nearest library from...

Continue reading



#lullyslist | Dream with LS : Sarah Teng

I'm back on the blog to share with you our thought process with 3 brand new artists for our second cycle of #DreamwithLS. Lully Selb believes in challenging the status quo and expressing our unique individuality. We are always proud to feature our collaborating artists as this campaign brings us closer to our local creative community; no matter what craft the artists specialise in. Through the exposure on our platform and our expertise, they are able to foresee the exciting possibilities of where their craft can go (like on a shawl for a start!) at zero risk as all production costs are absorbed by us. The artists get to earn royalty fees too! However, being a creative myself, it's important...

Continue reading



#lullyslist | Brand new LS products

It's already coming to the end of March, how is everyone's 2019? It seems like it was only last week that we had our VIP Prints Collectors Club brunch session! Selb and I had already planned ahead last year that we will be launching new products every quarter of 2019.  Just in time with our popular campaign #LSwithYou, we have two new artists, two printed shawls and printed coasters! We found quality absorbent coasters with great printing finishing which would make statement conversational piece when guests come over . Or gifting ideas for your friends who just got their new house. The first artist, Jie Wei worked with Selma during last year's BE Collective exhibition. They were inspired by the...

Continue reading