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#lullyslist | Dream with LS : Sarah Teng

I'm back on the blog to share with you our thought process with 3 brand new artists for our second cycle of #DreamwithLS. Lully Selb believes in challenging the status quo and expressing our unique individuality. We are always proud to feature our collaborating artists as this campaign brings us closer to our local creative community; no matter what craft the artists specialise in. Through the exposure on our platform and our expertise, they are able to foresee the exciting possibilities of where their craft can go (like on a shawl for a start!) at zero risk as all production costs are absorbed by us. The artists get to earn royalty fees too! However, being a creative myself, it's important...

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#LullysList | 2018 Prints Recap

It's the last #lullyslist for the year and it's time to revisit the prints we produced this year! We started 2018 by announcing our biggest collaboration with designer Naforrer for Commonwealth Fashion Exchange by EcoAge. We designed an evening wear- our interpretation of the Modern Malay Woman. Selb and I had a great time painting on Eucalyptus silk. We also applied wax crackle technique. The lines from crackle wax effect was so lovely and satisfying to do that we made into a printed shawl. I enjoy trying new mediums and was so excited to know about water based spray cans. It’s almost similar to diluted acrylic paint and Chinese ink. The best part of the Inkflow shawl got to be the...

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#Selbsseries | Highs and Lows of 2017

I find it really hard to blog these days while taking care of Iman. I totally underestimated this whole motherhood thing! I always imagined I could do my housework,  cook, take care of a baby and run a business. Almost impossible, so I now just do what I can, and take one day at a time! Anyway, in today's post, I wanted to highlight the important events of 2017. The bulk of it was being pregnant, but I'm glad I managed to do quite a bit.  End Dec 2016 -  Early Jan 2017 - Our first Umrah together! This was taken on flight to Jeddah.  February - My first CNY celebration with my hubby's family! Didn't know that some old...

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Lully Selb at SWIFF FASHION SHOWCASE in Qatar

We’re both honoured and humbled to be selected as one of the Asean designers to showcase at Heya Arabian Fashion Exhibition in Qatar. Hosted by the Qatar Tourism Authority, it is in its 8th edition bringing the latest Arabian and Islamic trends from 12-18 November 2015. Scouted by Datin Norzihan Latt, the founder of SheikhaHub World Islamic Fashion Forum (SWIFF), our initial showcase in Kuala Lumpur featuring Eid 2015 collection was warmly received and we look forward to debuting our After Midnight collection on 13th November 2015!This Holiday collection features Lully Selb’s signature graphic illustrations and several limited edition looks, including a Reversible Abaya designed especially for Qatar. Here’s a sneak peek at our campaign and what went on behind...

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